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From a subtle texture to a complete brand experience. An ODM concept studio connecting formulations, packaging, and the development process.
Explore formulations & packaging
MELLE / LAB / 01FORMULATE YOUR PERSPECTIVE
Development can begin with a single texture. Define the desired experience, review samples and containers together, and plan a practical next step.
Results: 3
Explore visual texture and spreading impressions.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Consider flow and dispensing together.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Define dispensing and user handling.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Brand direction & development brief
Sample, formulation & packaging review
Specification & production planning
Results: 6
Define dispensing and user handling.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Explore the brand impression of form and finish.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Consider space for labels and information.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Review the family and size direction.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Explore packaging combinations and use sequence.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Connect brand concepts with container form.
Development considerations: desired sensory experience, formulation and packaging compatibility, use context, testing plan, and launch timeline. Images reference form and texture; they do not establish actual formulas, efficacy, safety, or certification.
Results: 4
Define development goals and review criteria.
Stock imagery illustrating research activity, not this fictional brand’s staff or facilities. Test methods, acceptance rules, and responsible parties must be defined for the actual product and intended market.
Record and compare observations across conditions.
Stock imagery illustrating research activity, not this fictional brand’s staff or facilities. Test methods, acceptance rules, and responsible parties must be defined for the actual product and intended market.
Include formulation and container compatibility in the test plan.
Stock imagery illustrating research activity, not this fictional brand’s staff or facilities. Test methods, acceptance rules, and responsible parties must be defined for the actual product and intended market.
Connect sample history, findings, and changes.
Stock imagery illustrating research activity, not this fictional brand’s staff or facilities. Test methods, acceptance rules, and responsible parties must be defined for the actual product and intended market.